This song is an anti-consumerist/establishment classic in which Akrobatik argues that society is under attack from all angle drawing parallels between gun violence and prescription drug addiction; in both cases, it is society which pays the price while drug and weapons companies profit. He also blames the government for inaction; the media for pedaling the lies which make this all possible; the NRA for profiting off racism and societal inequality; advertising companies for devaluing human experience and insisting we all need improvements though medication, materialism, and consumerism.